Our Friends Make Cool Stuff: Pesca Muerta
By James Hamilton | Tuesday, June 14
Good Tunes, Good Times, and Tight Lines with Ben Noland of Pesca Muerta.
Pesca Muerta translates directly to "Dead Fish" in Spanish, but this brand is definitely not about killing your catch, the name comes from something almost everyone can agree on - celebrating good times on the water with good tunes. The company is based in Winston-Salem, NC and was founded this year by avid angler and live music fan Ben Noland. I recentlly had the pleasure of sitting down with Ben to talk about the genesis of the brand and his plans for the future, hope you all enjoy, and don't forget to shop here to #RepThePesca.
BN: Well, that's an interesting question, and something I struggled with a bit when I was putting this thing together. I had people ask me, "what are you; a fishing company, a clothing company, a logo brand?" After thinking a lot about it, I thought, "you know what, I want Pesca Muerta to be ALL of those things!" For one, I didn't want to artificially limit our ability to connect with customers on a single dimension. Secondly, I wanted to build an authentic brand that stayed true to the things that I love to do and am passionate about. When I think about the best times of my life, outside of quiet time at home with my wife and children, they are almost always memories of a great show or a great day of fishing. They are very different "hobbies," but I think have a lot of similarities. At a concert, you are one of anywhere from a hundred to 100,000 people there, and you're usually with some friends, but despite all of those people, concerts, for me at least, are a very personal and intimate experience. When the song or the show is over, you can connect with your buddies or fellow concert-goers, but while the music is playing, it's just you and the music. Fishing is a lot like that I think - certainly there are a lot fewer people on the water near you (hopefully), but when you're casting to fish, it's like you're the only person on the planet. Like a show, though, when it's time for lunch or time to head home, you're back with friends or family commiserating about what a great day it was. In creating Pesca Muerta, I wanted to capture the essence of those experiences - you can't wear a lifestyle or an experience, but you can wear gear that was inspired by those things and that can remind you of those Good Times whenever you put it on. The mission of the brand, our wish for everyone, is Good Tunes, Good Times and Tight Lines. We want all of our products to help our customers do those things better and look great while doing them!
Another thing I want to mention about how music permeates the brand is that we have a Pesca Muerta Spotify account. We have a team of "tastemakers" that are constantly crafting new playlists - our vision is to be a go-to source for great playlists that can suit any mood or occasion. There's already some great stuff on there, and more will be added each month. Most people love music, but a lot don't have the time or interest to create playlists, seek out and discover new artists, etc. We want to do that for you, and it's a natural extension of our brand mission - let us provide the Good Tunes...